Understand before you spend.
Why and how to really go digital: digitalisation, SEO, case studies. Explained concretely, no frills.
SEOLocal SEO and reviews: how to get chosen in your area
71% of people read reviews while searching for a local business, and only 4% never read them. I'll explain how to get found — and chosen — by those already near you.
DigitalisationIt's your moment to step into the web
"I'm not capable", "it's too late", "my sector is different": the three excuses that keep you stuck, taken apart. You don't have to do everything — you just have to start.
TechnicalCoded site or WordPress? The difference no one tells you
WordPress powers over 40% of the web, but it isn't always the right choice. Speed, security and cost over time: what really changes between a CMS site and a coded one.
BusinessHow much a website really earns (and what not having one costs)
A website isn't a one-off expense: it's a salesperson working 24 hours a day. I'll show you, with a transparent calculation, when it pays for itself and where you gain.
Case studyFrom "Instagram only" to e-commerce: why it pays off (with market figures)
Online purchases in Italy are worth €58.8 billion (+6% in 2024). What changes when a boutique stops selling only via DMs and opens a real e-commerce.
SEOGoogle is changing SEO with AI: what you need to know (Gemini & AI Overviews)
With AI summaries at the top of Google, clicks to sites are nearly halved. What Pew Research's data says and what concretely changes for your business.
DigitalisationWhy your business needs to go digital now
76% of people look up a business online before contacting it, yet in Italy only 1 company in 5 sells online. I'll show you, with the data, where customers are lost and where they're won back.